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Nexus One: The Rebirth of Cool

Wednesday, March 10th, 2010

Just around the time that Google Nexus One rumors began to swirl, my old Blackberry died. Coincidence? I think not, especially after having seen the Nexus One when it was unveiled at a Google press conference in Mountain View, CA.

Nexus One was meant to be mine.

You may wonder exactly what it is about this little device, Google’s self-proclaimed superphone, that generates buzz even amongst uber geeks. Well, dear heart, I can sum it up in two words – cool factor. It’s a concept that until now has remained firmly gripped in Apple’s grubby little hands. It’s a concept that Microsoft keeps standing on its tippy toes trying to reach, barely grazing with its fingertips. It’s a concept that Google has captured and embodied in the Nexus One.

The size of a Swiss Army keychain knife, Nexus One measures 119mm tall, 59.8mm wide and 11.5mm deep. It weighs 130 grams with the battery, 100 grams without. There is a 5-megapixel camera and video recorder with 2x zoom and an LCD flash. Talk time is about 7 hours on 3G networks. It has WiFi, Bluetooth and GPS, a touch screen display and the ability to use other apps while talking.

I know what you’re thinking, adequate, but hardly an iPhone killer.

Insert cool factor:

  • Light and Proximity Sensor – The Nexus One presumes that as the phone nears your face, you will be talking on it. It saves power by automatically dimming the display light.
  • 3D user interface and Dynamic wallpaper – Your display background is a lovely fall scene, an oak tree covered with rain droplets. Suddenly the rain begins to fall more briskly. You see the splash as they enter a puddle. Leaves float gently in the breeze before falling to the ground.
  • Voice control – Every field in any application that you can type in, can now be spoken. That’s right; Nexus One dictates your tweets or Facebook updates.
  • Cooliris media gallery – Sure, the Nexus One has the graphic slider you’ve become accustomed to using. Thanks to Cooliris, it also has the ability to sort photos by time and geolocation. Flip intuitively through your photo albums and enjoy a visually stunning panoramic slideshow.
  • Layered GPS – Type in your destination and receive turn-by-turn directions. Borrrrrrrrrrring! Add in a layer of gas stations and automatically nearby gas stations will be added to your map view. Add a satellite layer and trace your route via satellite as you drive. Add in a street view layer as you approach your direction and see what the building you’re looking for looks like.

Just before Google officially unveiled the Nexus One, Apple strategically announced that downloads from its app store had officially reached the 3 billion mark. Is the Nexus One an iPhone killer? Probably not. But at its press conference, Google announced that it was just the first in a long line of planned smart phone devices. The good buzz is already translating into sales. Barclays Capital Analyst Doug Anmuth estimates that Google might sell 5 or 6 million units in 2010. Factor in consumer’s dismal opinion of AT&T, the official U.S. iPhone service provider, and we may be looking at the Smartphone War of the Roses.

The King is dead. Long live the King.

Note: I didn’t attend the press conference in Mountain View, well…mostly because I wasn’t invited. So, special thanks to Robert Scoble (@Scobleizer) who streamed the event live via Ustream.

Geek Girl Dinners go down a storm

Thursday, August 27th, 2009

Last night I was invited to the fourth anniversary event for London’s Girl Geek Dinners and it was the first one I had ever been to.
The event, which takes place every few months, looks at and debates how girls and tech can be moved more into the mainstream arena and get advertisers to take us seriously, through questions and situations put to the audience through a discussion panel.

It was set up by Sarah Blow who thought it would be a “few girls based in London having some nice food and a few drinks talking about what they have been up to with their work.”

However, it’s grown massively since then with heads such as Maggie Philbin, science and technology broadcaster and former Tomorrow’s World presenter, taking the stage and really debating how we girls can get our feet firmly into the technology door.

On the debating panel last night was Belinda, who is a consultant at Saatchi and Saatchi and has been campaigning for girls to be recognized as the technology “geeks” we are instead of fluffy fashion victims.

Top of her terrible advertisers list was PC World and Dell, which aired a despicable advert suggesting us girl’s only go for the colour of items and what they look like rather than the specs. If this wasn’t bad enough the advert was also followed through (quite a fitting term) with a ditzy voice over.

“Our research has shown only 9% of women want the Jordan fashion and pink look, and 45% want specs and sophistication,” she told us.

Thankfully, as the audience agreed, the technology gap is closing, but as we all know there is still more to be done to change the pink puff tech image we girl’s have involuntarily fallen into.

Geek Girl Dinners

Geek Girl Dinners



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