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Nexus One: The Rebirth of Cool

Wednesday, March 10th, 2010

Just around the time that Google Nexus One rumors began to swirl, my old Blackberry died. Coincidence? I think not, especially after having seen the Nexus One when it was unveiled at a Google press conference in Mountain View, CA.

Nexus One was meant to be mine.

You may wonder exactly what it is about this little device, Google’s self-proclaimed superphone, that generates buzz even amongst uber geeks. Well, dear heart, I can sum it up in two words – cool factor. It’s a concept that until now has remained firmly gripped in Apple’s grubby little hands. It’s a concept that Microsoft keeps standing on its tippy toes trying to reach, barely grazing with its fingertips. It’s a concept that Google has captured and embodied in the Nexus One.

The size of a Swiss Army keychain knife, Nexus One measures 119mm tall, 59.8mm wide and 11.5mm deep. It weighs 130 grams with the battery, 100 grams without. There is a 5-megapixel camera and video recorder with 2x zoom and an LCD flash. Talk time is about 7 hours on 3G networks. It has WiFi, Bluetooth and GPS, a touch screen display and the ability to use other apps while talking.

I know what you’re thinking, adequate, but hardly an iPhone killer.

Insert cool factor:

  • Light and Proximity Sensor – The Nexus One presumes that as the phone nears your face, you will be talking on it. It saves power by automatically dimming the display light.
  • 3D user interface and Dynamic wallpaper – Your display background is a lovely fall scene, an oak tree covered with rain droplets. Suddenly the rain begins to fall more briskly. You see the splash as they enter a puddle. Leaves float gently in the breeze before falling to the ground.
  • Voice control – Every field in any application that you can type in, can now be spoken. That’s right; Nexus One dictates your tweets or Facebook updates.
  • Cooliris media gallery – Sure, the Nexus One has the graphic slider you’ve become accustomed to using. Thanks to Cooliris, it also has the ability to sort photos by time and geolocation. Flip intuitively through your photo albums and enjoy a visually stunning panoramic slideshow.
  • Layered GPS – Type in your destination and receive turn-by-turn directions. Borrrrrrrrrrring! Add in a layer of gas stations and automatically nearby gas stations will be added to your map view. Add a satellite layer and trace your route via satellite as you drive. Add in a street view layer as you approach your direction and see what the building you’re looking for looks like.

Just before Google officially unveiled the Nexus One, Apple strategically announced that downloads from its app store had officially reached the 3 billion mark. Is the Nexus One an iPhone killer? Probably not. But at its press conference, Google announced that it was just the first in a long line of planned smart phone devices. The good buzz is already translating into sales. Barclays Capital Analyst Doug Anmuth estimates that Google might sell 5 or 6 million units in 2010. Factor in consumer’s dismal opinion of AT&T, the official U.S. iPhone service provider, and we may be looking at the Smartphone War of the Roses.

The King is dead. Long live the King.

Note: I didn’t attend the press conference in Mountain View, well…mostly because I wasn’t invited. So, special thanks to Robert Scoble (@Scobleizer) who streamed the event live via Ustream.

G’n'G Christmas Competition

Monday, December 21st, 2009

Heathrow Logo

Heathrow has launched a new gifting website www.heathrowgiftlist.com to give those travelling through the airport this Christmas some festive inspiration or perhaps a present to add to their own wish list.  It’s a great place to find the newest and coolest gifts, share ideas and get top tips on the presents with the wow factor.  Choose from gifts including the latest Sony camera in pink to a Dell mini Netbook.

For the first time ever Heathrow is offering Reserve & Collect – a free and convenient service that allows passengers to reserve items from the gift list and then collect them at the store prior to boarding their flight.
 
Making it a Christmas worth celebrating, every list created on www.heathrowgiftlist.com will automatically be entered into a great prize draw offering four lucky users the chance to win their list up to the value of £2,500. 
 
 

Amethyst iPanda iPod speakers

Amethyst iPanda iPod speakers

To celebrate the launch of the site we’re giving away 2 Amethyst iPanda iPod Speaker sets!

 
To be in with a chance of winning, answer this simple question: Which category on the Heathrow Gift List will you find the Amethyst iPanda iPod Speakers?

A) For gadget lovers
B) For kids
C) For her

To enter please email your answer to: competitions@girlsngadgets.com along with your name, telephone number and Twitter name (if you have one).

Terms & conditions: Only one entry per person. Winners to be named on 30th December 2009. Prizes cannot be exchanged for cash. Competition open to UK residents only.

Palm Pre – In Depth

Monday, October 26th, 2009

UK



I’d been desperate to get my hands on a Palm Pre since I saw the first demo videos that came out of CES in January. I’m an organisational failure, and the promise of being able to view my girlfriend’s hectic social calendar overlaid with my own, rather mundane, work calendar had me literally gnawing at my knuckles in anxious expectation.  I’ve never owned a smart phone unless you count the VTech ‘Tiny Touch’, because I think they’re universally terrible, but I have owned several Palm PDAs and I’ve always been impressed. 10 months on, and the wait is finally over: I’ve been the smugly-proud owner of a Pre for THREE WHOLE DAYS now – does it live up to the hype?

The Short Answer

Maybe. I’m very happy with it. If you’re the kind of person who wants the latest and greatest for the sake of owning it, go and buy one right now. Why are you even reading this? You know you’re going to no matter what I say. If you’re my girlfriend, you’ll complain that it’s weighty and the keyboard isn’t as nice as a Blackberry, if you’re my boss you’ll complain that the app store is empty and it’s a touch slow. In either case, screw you – I like it.

The Longer Answer

Setup, Power, and Assorted Tinkering

Out of the box, the pre comes with a micro-USB charger cable. At the time of US launch, Sprint claimed that the device required a Palm-specific charger and that other cables would not work but I’ve since heard from several people who’re happily using Blackberry chargers to power a Pre without causing fires or attracting the wrath of Satan – your mileage may vary.

I ponied up the extra £30 for a touchstone charger, but it hasn’t been worth it in all honesty. The touchstone uses inductive charging to power a battery so that your pre sits comfortably on your desk with no cables attached. It looks cool; the Pre fits into place with a satisfyingly magnetic clunk, and you can carry it off without detaching any wires; but it offers no real benefit unless you desperately need to answer your mobile in under 3 seconds.

Once the device is charged and turned on, there’s a well-considered tutorial complete with choirs of angels and videos of your productivity (represented as a shiny golden orb) swooping majestically over green fields. Having gone through the tutorial you’re well equipped to deal with the gesture system, and the phone leads you through a simple setup process for creating your Palm profile and importing your contacts from GMail, Exchange, and Facebook. It’s so simple I’m struggling to think of anything interesting to say about it, and that’s a GOOD THING.

Having used the phone for a few days, I’m disappointed with the battery life. I’ve seen other sites claim 2 days of use from a single charge, but they’re either lying or have neglected to turn it on. I’ve not gotten through a day without charging, and have managed to drain the battery completely with an evening’s tinkering. I’m told that the power consumption is on a par with the iPhone and the G1 but, frankly, that just means that *they’re* shit as well. My advice is to save your money on the touchstone, and invest in a second battery or – better yet – buy a third party battery and let me know if you get better results.

Overall fit & finish

I love the shape of the Pre. It fits neatly in the hand and feels about the same size as a Blackberry, if slightly thicker. It’s heavier too – you could deal someone a fatal blow with the thing if it came to it – but that adds to the quality feel rather than being unwieldy. It’s definitely more plasticky than either an iPhone or a Blackberry, but it’s solid and doesn’t feel cheap. The slide-action on the keyboard has a slight curve to it, like the G1, and this threw me initially but now feels very natural. I’d heard that the lip around the edge of the keyboard was sharp, and it is – you’re not going to lose any fingers on it,  but it feels a little unfinished, and it’s not a flaw that Apple would have shipped.

The keyboard itself is nothing to write home about. It’s better than I expected, given the coverage it’s received, but it’s definitely not in the Blackberry class. The keys feel slightly tacky and there’s not enough action on them to satisfy a QWERTY freak like myself. The biggest problem is the lip around the edge which makes hitting keys in the corners a cramped and unpleasant experience, but overall it’s perfectly adequate. The @ symbol and the period are given their own keys, which is handy, but the alt-key is awkwardly placed, especially for typing a slash which seems a little short-sighted given that it’s hard to type a URI without them.

The real star of the show, however, is the screen which is easily on a par with the iPhone. It’s bright and clear, and the multi-touch is beautifully responsive. I’ve turned the brightness down to the minimum setting to conserve power, and it’s still more than bright enough even in direct sunlight. It’s a genuine joy to behold, and I’m not a joyful person.

WebOS

The Pre’s hardware might make it a respectable also-ran, with neither the polish of an iPhone or the simple *rightness* of a Blackberry, but it’s the software that makes this phone interesting. WebOS is Palm’s last-ditch attempt to become relevant again, and they’ve pulled out all the stops.

WebOS is based on a card model, where each card houses an application. The touchscreen allows you to scroll through cards, expand them, minimise them, flick them off the screen to close an app, and generally faff around, dizzy with the power of it all. It’s a hoot, and I still open applications so I can flick them away again, just for the sheer, naked thrill of it. Really.

The Launcher bar gives quick access to applications

The Launcher bar gives quick access to applications

Zooming out to play with cards

Zooming out to play with cards

Cards provide a windowed view for multitasking

Cards provide a windowed view for multitasking

Notifications for emails, tasks and so forth are represented by icons below the main screen where they’re neatly out of the way but visible. Tapping them causes them to expand, and you can dismiss them with the same flick-gesture that you use for closing an app. It’s an intuitive and engaging UI, and represents a serious challenge to that other phone by that other company.

The WebOS name comes from the idea that you can treat web pages as though they were apps: load up RememberTheMilk or Google Reader in a card, and it will stay open, running in the background so that the web is integrated with your “desktop” in a very fluid way. The browser is fast and makes a decent fist of rendering all the sites I’ve visited so far, but has a couple of glaring omissions.

Firstly, you can’t download images from a page – a fact so unbelievably retarded that it took me a good three hours of exploration to accept – but still less retarded than shipping without copy/paste.

Secondly, when I tried to open a PDF file from the web, I was told that there was no application that could open such a thing. Hey, Palm – how about you try the PDFView program that ships with the phone? Hopefully these niggles will be worked out with an update because they mar what is otherwise an excellent browsing experience.

Palm have borrowed the pinch and stretch gestures from the iPhone, and the Pre does an excellent job of scaling content. The browser renders content nippily, and adapts sites to fit in the screen. Flash support is expected some time this year, but Flash is an abomination unto the web in any case, so I don’t care.

Software updates happen in the background and over the air. I updated my phone the day after I got it, and noticed a drastic improvement in reception and call quality, so it’s definitely worth keeping up to date.

Synergy

Synergy is the lynchpin of WebOS and the reason that I bought a Pre instead of a Blackberry. The idea is simple – the Pre imports your data from your SIM card, your email accounts, and your social networks and aggregates them all as a single contact book, calendar, and IM client. You can “link” profiles, so that my boss’s phone number is associated with his Facebook page, his Google Talk account, and all his email addresses and the data is synced regularly keeping it up to date.

The phone will import *all* of your contacts, though – so if you’re a Facebook whore, you can expect to get a lot of useless entries on your Pre. The heuristic for automatically linking profiles is less than perfect, so expect to spend some quality time manually associating your contacts and cleaning out duff data. Once it’s all set up, though, it’s got some intriguing possibilities for bringing together the different data that rule your life.

The calendar does a great job here – I can finally view my girlfriend’s Google calendar alongside my Exchange calendar for work and my Facebook events, as a single, searchable view.  The device syncs happily with Exchange or Google calendar and it all just works. If I try to schedule a work event when I’m supposed to be at a romantic dinner for two, I’ll be notified immediately, even though the events are in different calendars on different systems.

Synergy allows you to switch from SMS to IM in the same conversation view

Synergy allows you to switch from SMS to IM in the same conversation view

Multiple calendar sources show as a single merged view

Multiple calendar sources show as a single merged view

Email inboxes are synced via Synergy. GMail and Exchange ship as standard with Yahoo support to come

Email inboxes are synced via Synergy. GMail and Exchange ship as standard with Yahoo support to come

Flick to messaging and within a single conversation view, you can switch between Google Talk, AIM, and SMS depending on the online status of a contact. MSN support is in beta stage and I imagine that Twitter isn’t too far behind.  Likewise emails are aggregated into a single view for all your accounts, and your Exchange folders and GMail labels are mirrored on the phone so that things stay categorised neatly on the move. All these apps use the same notifications system, so everything flows together in a very neat way.

Synergy is open to the development community, and LinkedIn have recently added synchronisation. It’s an absolute triumph, and one of the most interesting pieces of software I’ve seen in a long time.

The App Store

OK, it sucks. If you’re in the UK, then there’s a truly depressing dearth of apps, and most of what exists is in early beta. There is a flourishing dev community, though, and there’s a growing number of home-brew apps. If you take the plunge and get a Pre, your first stop should be PreCentral.Net where you can find all manner of patches and tweaks to pimp your phone. If you’re a wannabe hacker, there’s an SDK available for public download, which I’ll be playing with over the next few weeks. I’m hoping that the app community takes off in a big way because Synergy and WebOS deserve some development love.

The Moment You’ve all been waiting for

So is it all worth it? I’m ecstatic with my Pre and it’s barely left my hand since I got it. Having all my contacts, email, and IM in a single aggregated device is a revelation, and the phone itself is perfectly decent even if the keyboard disappoints hardcore Blackberry fans. This is clearly a first-generation device, but I’m crossing my fingers on Palm’s behalf, because this phone really does deserve to succeed.

Sony Wearable MP3

Wednesday, May 20th, 2009

walkman-logoThis will be a quick one. I’m currently cruising at 35,000 feet on my way to Edinburgh and I only have half an hour left before they tell me to switch off all my offensive electrical devices.

One of these devices is the black Sony W202 Walkman I acquired this month. This is Sony’s ultra portable wearable, wire-free MP3 player. This thing is not sexy; in fact the reflection in the window tells me I have two first generation Bluetooth headsets creeping onto my face. Maybe this is why people are staring? But is it practical? The ample 2GB memory stashed in the earpiece eliminates the need for any other hardware which means no wires – It fits snugly too.  It’s much lighter than it looks and it seems to be staying in place. The controls are on the earpiece; everything I need, skip forward, skip back, and volume adjustment. These controls only take a minute or two to get used to. If I hold the skip dial down and push forward then the player goes into Zappin mode. pink-w202In Zappin mode I hear a recognisable excerpt from each of my tracks in turn so I can easily find any song I’m looking for without the need for a display, in short, it doesn’t jump from intro to intro, but plays a part of each track I can actually distinguish. Brilliant! The whole headset is flexible so I can throw it in and out of my handbag without worrying about it too much, and I’m not sure if colour comes under practical but if I were to dye my hair pink, green or purple I could get a set in each of these colours to blend. Hmm.

So it’s practical, but does it sound good? Sony has incorporated their in-ear EX headphones keeping their pledge to give us the best possible sound out of the box every time; even from a player they consider secondary. I have a good bass, clean treble and it’s not bad at high volume either – sorry seat 24A. This surprised me, I thought there would be a compromise somewhere given the design but it really is very good. (This is actually the reason I excitedly climbed over 24A to get my laptop and tell you about it.).

So it sounds good, but is it simple to manage my tunes? It comes pre-loaded with content manager software – no Sonic Stage! – I get a little box pop up on my desktop every time I plug it in, into which I drag music files, in just about any format, from Windows Media Player, iTunes (non DRM only), or from folders on my computer. I got a docking cradle in the box, which also acts as a charger. Plug the player in for 3 minutes and I’ll get a 90 minute workout out of it. Plug it in for 30 minutes and i’ll get a 12 hour plane journey – I’m told by the box the maximum charge.
I think that just about covers it. As I’m by an exit I now have to climb back over 24A and put my laptop away above his head. I’m keeping the W202 on though. I’ve been given a boring black set but it blends in with my hair.

Happy listening

Porsche x

G ‘n’ G Women in Tech Week – Diane Perlman, Branding Matters

Friday, May 8th, 2009
Diane Perlman www.brandingmatters.com

Diane Perlman www.brandingmatters.com

Closet geek and entrepreneur, Diane Perlman has spent time learning and practicing nearly every marketing discipline over her career, both agency and client-side, and the last 12 years focusing mostly on digital and working with tech and telecoms clients.  Diane, now director of ‘virtual agency’ Branding Matters for the past 4 years, provides strategic consulting to direct to clients and often via agencies who retain her as a strategist and planner to work with their clients on a particular challenge, whether that be naming and branding assistance, digital planning or strategic account management.

Diane has worked both in the US and the UK with both large multinational clients such as Microsoft, Unisys, Nokia and T-Mobile on a global basis, as well as with smaller, early stage companies and start-ups.  Check out one of her most recent projects: www.activinstinct.com – an end-to-end branding and ecommerce project for a large sporting goods retailer. Diane conducted the strategy, naming and branding, as well as overall project management for ActivInstinct and managed the other aspects of the project via a virtual project team of likeminded partners. She is also managing global email and search marketing campaigns on behalf of Microsoft. And, for a London branding agency, she recently participated in two naming and brand architecture projects for clients in the electronics industry. Other examples of recent projects can be found at www.brandingmatters.co.uk.

send someone a compliment today!

send someone a compliment today!

Diane is also the co-founder and marketing director of ililkeucoz  the world’s first appreciation engine. Diane helped establish ilikeucoz along with a small team of passionate entrepreneurs at Launch48 in London where attendees were challenged to create and launch four new web app in 48 hours. ilikeucoz was one of them. ilikeucoz encourages people to spontaneously send Twitter-esque compliments to the people they like in their life. It’s all about bringing the feel-good factor back in a time when, more than ever before, people need a bit of a boost. Follow ilikeucoz on Twitter @ilikeucoz and check out the ilikeucoz blog.

Diane’s initial introduction to technology and the world of all things geeky came when she joined a start-up called Cyveillance in 1998. Prior to coming to the UK, Diane was the marketing director at Cyveillance, where she named the company and developed its early-stage branding and marketing strategy in the US and later launched the brand in the UK and Europe. After the bubble burst, Diane left Cyveillance, but stayed in the UK and continued on the technology track and joined global ad agency Grey London where she looked after the Unisys and Nokia accounts and managed Nokia’s first ever global ad campaign for its N-Gage gaming product. Then, getting back to digital, Diane joined top digital agency Wheel (now LBIcon) as a Group Account Director where she was advising retail brands like Laura Ashley, Dixons and Disney, among others, on their online advertising and marketing campaigns, as well as website design and development.

Follow Diane on Twitter!

Follow Diane on Twitter!

 

G ‘n’ G Women in Tech Week – Sarah Blow, Girl Geek Dinners/ TweetMeme

Thursday, May 7th, 2009

Sarah BlowHa ha… I’ve finally managed to take over Leila’s site…  Well only for one blog post for now.  But how on earth do you start a blog post about who you are and what you do…. geez… I have no idea… so I thought I’d just write and see what came out!  So I’m Sarah Blow, Founder of the Girl Geek Dinners and Community Manager at TweetMeme.  (formerly a software engineer at Cardinal Health).   And I’m betting that you are trying to figure out what that lot means.

So let’s go from the top… Girl Geek Dinners… what are they… Girl Geek DinnersGirl Geek Dinners are technical events for females in the IT industry where they get together over food & drinks, network and hear a talk or three on a technical subject. Guys are allowed to attend so long as they are invited by a girl attending the event. (each girl has one invite to give out to a guy should they choose to do so)  Why the events I hear you say… well I got tired of justifying why I was at technical conferences and informal tech gatherings.  As such I decided something needed to change and I needed to find others like me… Female  but geeky.  There was no way my 4 years of university were going to be thrown out and replaced with stereotypical expectations. I wanted to be taken seriously as someone female in IT. And so the Girl Geek Dinners were born in 2005.  today there are over 50 different groups around the world all with the same focus.  To make the IT industry less stereotypical and more about the technology.

Interestingly it  was due to my experience of taking Girl Geek Dinners world wide and learning how to install, create and use online media tools for creating online communitites that I ended up in the job that I am now as the Community Manager at TweetMeme.  The two roles really do compliment each other well.  My previous role to that was some what different and was more systems & software development and design than anything web focused.  It was totally about programming, software testing, following the ISO 9001 standards and so on.  I’m not sure that I could have got much further from one end of the technical spectrum to the other really if I’d tried to.  Now I get to play with the latest and greatest technical tools like the Twitter API and so on.  The interesting thing is I love both skills sets and no matter which set I use as a day job I’ll always end up using the other as a hobby one way or another.  For example this weekend I’ll be down at the Yahoo Hackdays Event doing some coding and playing with their latest API’s just for fun.

TweetMeme

So I guess the thing to take away from hearing from me online is, don’t always believe everything you hear about the IT industry, it’s fun to be here!  Dare to give technology a try… don’t just accept stereotypes people try to pin on you if you think they are incorrect. And above all believe in yourself,  work hard and dare to try to achieve your goals whatever they may be.  My latest one is learning to kite surf!

Also just because you aren’t doing coding etc as your day job it doesn’t mean that you can’t do it at all.  Have a play and come to the weekend events where you can learn how to do this stuff if you are interested in learning it!  You never know it may just be the steps to getting your next job.

G ‘n’ G Women in Tech Week – Cat Burton, Mind Candy

Thursday, May 7th, 2009

The Girl Geek and the Monsters

I’m sat pondering the life of a London girl geek, cup of tea in hand and admiring a lovely view of the Thames.  It’s hard to believe that just a few years ago I was living in rural Lincolnshire, with big dreams of working in the games industry. 

Cat Burton www.mindcandy.com

Cat Burton www.mindcandy.com

I can’t remember my first gaming experience as I grew up surrounded by games. From a young age, our household was full of glorious gaming gadgetry, from our old Spectrum, to a NES; from Gameboys to Segas. What I can remember, however, are some of the games that ultimately inspired me to break away from the traditional girly stereotypes and follow a path of geekery.  Whether it was Civilization II, Theme Hospital, Mario Bros or Monkey Island, one thing was for certain – I knew I wanted to work in the games industry.

When I left sixth form at 18, I moved away to attend Nottingham Trent University where I studied a BSc in Computer Science. In my first two years on the course, I got a good overview into many different subject areas, developing a real passion for games development and artificial intelligence.  The end of that second year brought with it my placement year and my first experience of life in London.  For just over a year, I worked as a developer at (what was) Lehman Brothers.  Whilst this didn’t give me the games dev experience I craved, it gave me a wonderful insight into global corporations and how business works.  All in all, a year well spent.

Upon returning to university for my final year, I was determined to do more work in the fields of AI and games dev. That year, I worked on many wonderful projects, from creating a 3D asteroids game for the PS2, to developing an artificial neural network capable of predicting foreign exchange rates. Here’s where I should say thank you to my tutor, Dr Jonathan Tepper, for sharing his valuable experience and helping make the project a success.

Mind Candy

And so, in summer 2007, I graduated and moved my life back to the big city, accepting a role back at Lehman Brothers.  After about a year, the games dev craving became too strong and I began looking around for a new role.  I didn’t just want a games dev job though; I wanted to work on a game of which I was a fan; one which I could see grow and feel proud to be a part of.  After a long search, it eventually became clear that there was one game I really wanted to be part of.  And so, in October 2008, I began working at Mind Candy.

At Mind Candy, I work as a developer (predominantly working with Actionscript) on the wonderful Moshi Monsters. Moshi Monsters is a world of adoptable pet monsters, an exciting cross between a virtual pet, social network and educational puzzle games site for kids.  The game allows users to adopt their own pet monster, and play games online with the 2.4 million of other players across the world.

eric

Click to adopt your monster now!
Click to adopt your monster now!

 

One of the most rewarding aspects of working on Moshi Monsters is the feedback from the players. There’s no better feeling than releasing a big new element of the game, and seeing the positive reactions from the users.  Their wonderful comments make the hard work worthwhile, and confirm that the games industry is definitely the right one for me.

Cat’s personal blog can be found at www.catburton.co.uk. You can also follow her on Twitter!

G ‘n’ G Women in Tech Week – Meaghan Fitzgerald, Spoonfed

Wednesday, May 6th, 2009

A Silicon Valley Girl Getting Spoonfed in London

*Meaghan Fitzgerald: A Silicon Valley Girl Getting Spoonfed in London*

Meaghan Fitzgerald www.spoonfed.co.uk

I sit staring at source code in an empty computer lab, trying to embed a flash animation of a fish into a website for my sixth grade science project. If I could go back and speak to my eleven-year old self now, the message would be clear: don’t fight it, Meg, you’re destined to be a geek.

Growing up in Palo Alto, California, now famously home to Google and Facebook, I had not encountered “women in technology” as a debate topic – it was an expectation, especially at the all-girl’s school I attended where speakers like Carly Fiorina and Melinda Gates were common. As far
as I could tell, the industry was so full of women, they’d be my main competition on my future career path – an optimistic world view brought
about by my unique upbringing.

Although I studied biology and English at university in New England, my interest in tech led me to internships back in the Valley, with PageOne PR, a tech-focused PR firm; then with IMVU , a 3D chat service. I even briefly directed my own company, DormWise, while I was at school, something which caused no end of bemusement amongst my friends as I coded, designed, wrote for and promoted my website myself.spoonfed

It wasn’t until moving to London after graduating last May, however, that I really felt I could begin to call myself a woman of technology. Shortly after arriving, I joined the team at Spoonfed , the definitive guide to things to do in London, and haven’t looked back. Spoonfed is a web startup that uses innovative technology to help Londoners find events throughout the city with localised search functions, online planning features, and an upcoming range of mobile support for finding what’s on in London.

While I’m officially doing marketing for Spoonfed, one of the benefits of working with a startup is the opportunity to affect a virtually limitless range of projects and aspects of the company. My current projects with Spoonfed focus most heavily on SEO, promoting our iPhone application and building the Spoonfed online community but I am also involved in creating editorial content for the site, bug testing, reaching out to bloggers, assessing site analytics and many more day to day tasks to keep Spoonfed growing.

the definitive guide of things to do in London

the definitive guide of things to do in London

With the Spoonfed team, I work at the forefront of technology in a startup that has the power to shape the industry. This was driven home when the recent release of our iPhone application, the Spoonfed Radar, made waves in online publications including TechCrunch and Stuff.TV . The Radar literally scans your location for nearby events and searches a database of over 30,000 events a month for more complete listings than any other service.

I am consistently impressed with the social and friendly nature of the tech community in London and now, armed with a guide to the best events in the city through Spoonfed and a drive to meet and share knowledge with other London women in tech, I look forward to recreating my youthful vision of a tech world full of intelligent, empowered women working on the forefront of a tech  evolution.

Meaghan Fitzgerald is a 22 year old woman from Palo Alto, California working for www.spoonfed.co.uk, in London. Her personal blog can be found at http://www.thetopfloorflat.com/ .

G’n'G Women in Tech Week – Amanda Lord, Fund it Frog

Tuesday, May 5th, 2009

After a long Bank Holiday weekend, Girls ‘n’ Gadgets are back and we’re celebrating the wonderful women in tech. Over the following week, we will be bringing you profiles and tips from some of the finest UK based bloggers and startups.

Our first lovely lady is Amanda Lord who is the Managing Director at  ’Fund it Frog’ :

Want to see more money going to your favourite Charity? Get Frogging!

 

Frog on CoinsFew of us have cash to splash at the moment but this is a Frog that can squeeze a charitable donation out of the money that you have already decided to spend: on a holiday, clothes, wine, gifts or gadgets.

1000 Retailers, 3m products

1000 Retailers, 3m products

.

Whether its Cancer, Homelessness, Children, Animals, Eco or Development that you feel is most deserving, or even a small local project you’d like to see succeed, you can send money their way just by remembering to route your shopping (through all the usual shops like Apple, Dell, Ebookers, even Tesco (although not groceries) and some great designer outlets via www.funditfrog.co.uk.

amanda.

The frog is the brainchild of Amanda Lord, a self-confessed gadget-addict, who realized that the various commissions paid to internet and other middlemen on all the stuff we buy everyday could go to a better place! She hooked up with business partner Geoff Hughes to build a site that not only looked good and worked beautifully, with lots of terrific features to improve people’s everyday online shopping experience, but also used the commissions paid for their traffic to fund charitable donations to the causes each individual shopper cares most about.

 

So what are you waiting for?  Every time you buy something NOT via the Frog, that’s money NOT going to charity– and you know the charities are hurting at the moment!  We have made registering and setting up a Fund super quick and simple, and then you can get on with the shopping…. in a good cause!

Start a Fund in 15 seconds

Start a Fund in 15 seconds

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If you’re a Facebook user, search Apps for Fund it Frog; or you can log in to the website using your Fb account :

Registering is super quick and simple

Registering is super quick and simple

There is also a terrific Offers Page to save you money and so many other cool features we don’t have time to tell you about!  Check it out – now, while you remember.  Your favourite charity is needing free money!

Apple and Multi-Touch

Sunday, March 8th, 2009

Oh look!  It seems that the apple rumour sites are getting all excited over the seemingly imminent hardware revisions and to be honest, who can blame them?  For me, however, the biggest news this week has been slightly overlooked.  Dun Dun Dun, the release of the Safari 4 beta.  I’m a fan of it’s increased “Teh Snappiness™” and the addition of HTML 5 offline support to rival Google’s Gears.  It’s not just these advancements that have caught my gadget eye.

Ladies (and gentlemen) I present  Internet search history in Cover Flow mode and the delicious Top Sites.  Both of which made me wish for this eye candy enhancement to be moved down onto my iPhone.  Alas, current technology restraints won’t allow it at the moment, my launch day MacBook struggles to allow me to flick through my browsing history in Cover Flow, let alone my iPhone that struggles occasionally with keyboard input!

It’s another program (a program that’s integral to most mac users) that apple have made a little bit nearer to being fully ‘finger friendly’.

I may be wrong but I see a statement of intent, that apple are slowly looking at introducing touch screen computing to customers in something else other than the iPhone.  Now this isn’t going to be an article of the mythical ‘apple tablet‘ that has littered the internet for quite a few years, let me clear that up immediately. There just isn’t the battery power available that will allow a sensibly sized device that has the grunt to pull off this, let alone the processor, cooling systems, etc.

Plus the new apple notebooks… am I the only one that has trouble remembering what swipes do what with how many fingers??  Cmon!

Despite what apple announce over the coming months (and it’s not going to be a tablet) I will continue to enjoy the addition of Multi-Touch-esque GUI design aesthetics in their software.



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