Originally from Malta, Elizabetta first worked for Price Waterhouse Coopers before coming to London to study for her MBA at the London Business School. One of her most formative early influences was being appointed Strategic Marketing Director for eDreams.com, one of the first travel Internet companies.
Having experienced everything an Internet start-up had to offer, Elizabetta went on to work for one of the world largest and most successful companies, the international mobile giant Orange. Based in the wonderfully named “Imagineerium”, the company’s Global Corporate Strategy division, Elizabetta worked closely with the board and various Country CEOs on all aspects of innovation and growth. It was here she honed her theories about the critical importance of sophisticated customer segmentation in the development and promotion of mobile services.
In the past few years prior to starting Tereca, Elizabetta has been at the prestigious technology consulting company Gartner as Director of their Telecoms and New Media practice.
Elizabetta is in the process of building Tereca, a new business offering a mobile internet service designed to streamline the process of accessing, sharing and organising contextual relevant information.
She is also part of the Aroxo Advisory Board working with the Founders (Matt Rogers and Andy Culpan) helping drive and direct the development of the Aroxo. Aroxo which just launched last week is the most innovative market place on the internet today. It enables buyers get to say what they’ll pay for hundreds of consumer electronics items. They can even negotiate with sellers. Aroxo has been named UK’s Hottest Start-up at the LBS London Technology Summit, one of the Top 20 Most Promising European Start-ups, and won the Techcrunch Europe Pitch! Competition, sponsored by UKTI.
The common thread throughout all of Elizabetta’s professional experience has been her passion of harnessing the potential of technology to make people’s lives easier. Elizabetta has placed this philosophy at the heart of Tereca which is founded on the principle of using the mobile platform to deliver a new range of applications and services.