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Archive for May, 2009

Sony Wearable MP3

Wednesday, May 20th, 2009

walkman-logoThis will be a quick one. I’m currently cruising at 35,000 feet on my way to Edinburgh and I only have half an hour left before they tell me to switch off all my offensive electrical devices.

One of these devices is the black Sony W202 Walkman I acquired this month. This is Sony’s ultra portable wearable, wire-free MP3 player. This thing is not sexy; in fact the reflection in the window tells me I have two first generation Bluetooth headsets creeping onto my face. Maybe this is why people are staring? But is it practical? The ample 2GB memory stashed in the earpiece eliminates the need for any other hardware which means no wires – It fits snugly too.  It’s much lighter than it looks and it seems to be staying in place. The controls are on the earpiece; everything I need, skip forward, skip back, and volume adjustment. These controls only take a minute or two to get used to. If I hold the skip dial down and push forward then the player goes into Zappin mode. pink-w202In Zappin mode I hear a recognisable excerpt from each of my tracks in turn so I can easily find any song I’m looking for without the need for a display, in short, it doesn’t jump from intro to intro, but plays a part of each track I can actually distinguish. Brilliant! The whole headset is flexible so I can throw it in and out of my handbag without worrying about it too much, and I’m not sure if colour comes under practical but if I were to dye my hair pink, green or purple I could get a set in each of these colours to blend. Hmm.

So it’s practical, but does it sound good? Sony has incorporated their in-ear EX headphones keeping their pledge to give us the best possible sound out of the box every time; even from a player they consider secondary. I have a good bass, clean treble and it’s not bad at high volume either – sorry seat 24A. This surprised me, I thought there would be a compromise somewhere given the design but it really is very good. (This is actually the reason I excitedly climbed over 24A to get my laptop and tell you about it.).

So it sounds good, but is it simple to manage my tunes? It comes pre-loaded with content manager software – no Sonic Stage! – I get a little box pop up on my desktop every time I plug it in, into which I drag music files, in just about any format, from Windows Media Player, iTunes (non DRM only), or from folders on my computer. I got a docking cradle in the box, which also acts as a charger. Plug the player in for 3 minutes and I’ll get a 90 minute workout out of it. Plug it in for 30 minutes and i’ll get a 12 hour plane journey – I’m told by the box the maximum charge.
I think that just about covers it. As I’m by an exit I now have to climb back over 24A and put my laptop away above his head. I’m keeping the W202 on though. I’ve been given a boring black set but it blends in with my hair.

Happy listening

Porsche x

Send someone a little love…

Tuesday, May 19th, 2009

Ilikeucoz has got to be one of the most addictive sites I’ve come across in recent weeks! Did someone do something nice for you? Or maybe you just think someone’s great and you want to tell them? Whatever the reason, ilikeucoz is the perfect way to show your appreciation! It takes 2 minutes to sign up and seconds for you to brighten up someones day with a compliment. Ilikeucoz messages can be sent to email address’ as well as registered users therefore there is no limit to how many peoples day you can make!

iluc3

Ilikeucoz is the idea of Fabio De Bernardi and was developed in February this year at Launch 48  in London, England. Launch 48 is an event organised by a couple of London based entrepreneurs, which brings together people from various backgrounds in the web industry. Their task is to develop and launch an Internet business within 48 hours. Fabio’s idea evolved from a question his girlfriend asked him a few months previous – ‘why do you love me?’ So after thinking long and hard about this question, he came up with the idea for ilikeucoz, thus enabling us all to tell our friends and loved ones exactly that!

So what are you waiting for? Send that special someone an ilikeucoz and make their day extra special!!!

Click here to send a compliment!

Click here to send a compliment!

Renting online? You can with Zilok.com

Wednesday, May 13th, 2009

A new site that helps us make money, and save money, renting from each other! Zilok – Rent Anything Online
 
zilokWant to get your hands on a Blackberry Storm, but don’t have the spare cash? Make your lawn mower, handbags, bicycle and Nintendo Wii work for you!

Zilok, a website aiming to do for rentals what eBay did to person-to-person selling, is the “new hot stuff” helping us make money renting things online.

Everyone is welcome to join the online rental community, and it seems more and more people are doing it. It’s quite easy to navigate, and posting items for hire only takes a few minutes . The search engine is location-centric allowing users to find items near by.
 
And the beauty of Zilok is, you can help the world while you help your finances: renting from other people is the “Greenest” of all means of consumption.
 
Now ladies, let’s be good to the planet while we make money, shall we! let’s put it all out for hire!!!

G’n'G Women in Tech Week – Elizabetta Camilleri, Aroxo and Tereca

Tuesday, May 12th, 2009
elizabetta

Elizabetta Camilleri

Originally from Malta, Elizabetta first worked for Price Waterhouse Coopers before coming to London to study for her MBA at the London Business School. One of her most formative early influences was being appointed Strategic Marketing Director for eDreams.com, one of the first travel Internet companies.

Having experienced everything an Internet start-up had to offer, Elizabetta went on to work for one of the world largest and most successful companies, the international mobile giant Orange.  Based in the wonderfully named “Imagineerium”, the company’s Global Corporate Strategy division, Elizabetta worked closely with the board and various Country CEOs on all aspects of innovation and growth. It was here she honed her theories about the critical importance of sophisticated customer segmentation in the development and promotion of mobile services.

In the past few years prior to starting Tereca, Elizabetta has been at the prestigious technology consulting company Gartner as Director of their Telecoms and New Media practice.

aroxoElizabetta is in the process of building Tereca,  a new business offering  a mobile internet service designed to streamline the process of accessing, sharing and organising contextual relevant information.

She is also part of the Aroxo Advisory Board working with the Founders (Matt Rogers and Andy Culpan) helping drive and direct the development of the Aroxo. Aroxo which just launched last week is the most innovative market place on the internet today. It enables buyers get to say what they’ll pay for hundreds of consumer electronics items.  They can even negotiate with sellers. Aroxo has been named UK’s Hottest Start-up at the LBS London Technology Summit, one of the Top 20 Most Promising European Start-ups, and won the Techcrunch Europe Pitch! Competition, sponsored by UKTI.

The common thread throughout all of Elizabetta’s professional experience has been her passion of harnessing the potential of technology to make people’s lives easier. Elizabetta has placed this philosophy at the heart of Tereca which is founded on the principle of using the mobile platform to deliver a new range of applications and services.

G’n'G Women in Tech Week – Wendy Tan White, Gandi.net & Moonfruit.com

Monday, May 11th, 2009
 
wendy-pic-1
Wendy Tan White www.Gandi.net & www.moonfruit.com

Hi I’m Wendy Tan White, founder of Moonfruit.com and Marketing Director of Gandi.net. I’m a tech entrepreneur, mother of two and a smart textiles designer for fun. When I started out in tech in 1989 there were certainly no groups like Girls n Gadgets, SiliconStillettoes or TheNextWomen so I’m really pleased there are thriving ‘Geek Girl’ communities who are having their say everywhere!

Moonfruit provides online tools for businesses, freelancers, designers and communities to build ‘Beautiful websites, simply.’  Our next release will include the addition of ‘Moonfruit People’, in response to our vocal customer base. In the Web 2.0 space, they expect to be able to  promote their websites to their social networks and to generate content for their websites more collaboratively.

Gandi.net is a top European domain registrar and virtual hosting provider. It’s know for being ethical registrar in an industry of ‘grey practices’. We’re the leading registrar in France with a significant customer base in the UK and US. We also launched a leading edge virtual hosting service last year, or ‘cloud infrastructure’. Specifically for small and medium sized businesses, our entry costs are lower than services like Amazon’s EC2. You only pay for what you use and you can add on more in real time as you need it, it’s resilient.

gandi-screenshot1

I founded Moonfruit in 1999 with my friend Eirik Pettersen, now Gandi’s CTO. I picked him on a ‘Cilla’ style blind date event, day 1 at Imperial College, studying computer science.  I was head hunted from a software consultancy by a client, Richard Duvall, to set up Egg the first internet bank as head of CRM.  He was an inspirational director, mentor and friend, letting me work part time while raising funding for Moonfruit, then becoming a seed investor. In 2004 he set-up the first peer to peer lending site www.zopa.com, he considered me an ‘old hand’ by then having raised £8m+ and scraped through the dot com crash of 2000. I advised him for a few months while I took a break from Moonfruit to have my two children and do an MA in Textile Futures at Central St Martins.

 moonfruit-screenshot

The main man in my Internet journey is my husband Joe White. I first met him running a web agency from an attic in Soho while doing his finals at Cambridge. He and Tony his partner built Moonfruit 1.0, introduced us to Bain who gave us an angel round, experienced the buzz of San Francisco when we raised funds from the president of Macromedia Ventures, ‘Big’ Norm Meyrowitz (discovered Flash). I had to sack Joe plus 48 other people in Moonfruit during the dotcom crash. Eirik and I had raised it back from the dead to profitability. Joe returned in 2004 applying McKinsey expertise to the business and it’s flourished to a point where Moonfruit’s grown 70% since last year.

In 2005, Joe, Eirik and Stephan Ramoin raised €13m and created Gandi Group buying in Gandi.net and Moonfruit.com. The whole group has doubled in revenue over the last 4 years. We have 50+ employees.

And why on earth did I do a degree in Computer Science? My mum and dad both worked in tech and I’d seen how fast paced and exciting it could be. My parents did projects all over the world and had dynamic careers for 30 years. My mum was supported well as a working mother by the industry and never thought being a woman in the industry was an issue.

And I have to agree with her … It’s been a roller coaster but I’ve never had a dull moment in the tech industry. Far from being hampered as a woman I’ve been well supported by both genders. It’s provided me with the flexibility to care for my children and pursue other interests as well as run my own business. Gotta love it!

G’n'G Women in Tech Week, Anke Holst

Saturday, May 9th, 2009
Anke Holst

Anke Holst

Thinking about my earliest Social Media memories, I remember one warm summer night in 1994 in Sweden. My good friend Zeljko ran the networks for the publishing house we both worked for, but then I’ve always liked geeks. He was a really clever guy from Croatia who I totally fancied. We used and developed the company-owned BBS which had existed since 1986 (cleverly called Com) for e-mails, groups, discussions. It had very early Instant Messaging facility, so if you were online simultaneously as another user, you could say hi without the need to send a mail.

It was all DOS based, and it did it’s job. We had users around the world and we could see early the many of the advantages and also pitfalls in using technology for communication.

But back to that summer night… I was reading in my room and got bored, so went to the computer and logged on… and there was Zeljko, logged on one minute after me. I was shy… do I say hi and risk a late-night IM chat that could have led to something else? I didn’t, I logged off… we remained friends, I married somebody else. A “hi” right then might have changed my life.

Silly story isn’t it? But it goes to show how an interest in using technology to socialise and communicate has always impacted on things happening in my life, and increasingly so with every year that passed. I learned to be less shy about being myself online as well as offline. I’ve learned that it’s ok to use any bit of technology to communicate, there’s nothing to worry about, as long as you use common sense – but that’s valid for anything you do in life.

Anke's Blog

Anke's Blog

Of course, online communication wasn’t called Social Media then. It wasn’t even called Instant Messaging yet – even ICQ, the first hugely successful IM tool, was a couple of years away. Being in a community of people who all used it helped, having community leaders who pushed it helped as well. I’m not really all that technical – I can get my head around basic programming but don’t ask me about the juicy details of the networks.

Anke’s BlogFrom looking at the history of online communication it’s obvious that a new development, simply using twitter and blogging, is taking the advantages of all the previous innovations – we can use direct and instant messaging, but if our conversation might be interesting to others, we can now also make it public, accessible and searchable to thers, and new tools to pick up the conversations which are of interest for every area of life are being developed all the time.

Individuals and organizations, even though they haven’t taken social media seriously so far, are now more than ever pushed by all the mainstream media coverage to use these new technologies. Larger companies are hiring PR firms, and right now that’s a gamble. While many PR firms are making promises about their capability to deal creatively with social media strategies, the reality doesn’t always hold up. Even in a specialised niche venture called Twitter Partners, which you’d think would have this side sorted, we can detect a certain lack of credentials.

So how can we contribute in this situation?

We are offering some crucial bits and pieces which might come in handy. The fact that there are many bad eggs and fake “Social Media Consultants” out there doesn’t mean that there isn’t a huge demand for sound advice and guidance – especially in the Third Sector, where we have many organisations working hard to create real value for the community, and who can increase their impact enormously by creatively using Social Media.

Here is what we can offer:

  • Web-based tools to vet the credibility of your (prospective) Social Media consultant – to help you ask the right questions, and pick the best possible match.
  • Social Media webinars in cooperation with the Salesforce.com Foundation.
  • Simple training modules on questions around Social Media tools for individuals and organisations.
  • Consulting and one-to-one training services, including setting up of customised wordpress blogs and accounts.
  • Meet the Hive Mind that is Tuttle – a group of professionals within Social Media who meet in Central London every Friday morning.

G ‘n’ G Women in Tech Week, Cate Sevilla – BitchBuzz.com

Friday, May 8th, 2009
Cate Sevilla www.bitchbuzz.com

Cate Sevilla

My name is Cate Sevilla, and I’m the founding editor of BitchBuzz.com, as well as being a freelance writer and professional blogger. I grew up in California and after meeting a rather handsome British Geek on Myspace, I moved over to London in the spring of 2006. After blogging a ridiculous amount about women’s issues on my personal blog, CupCate.com, I was asked to be an editor for the blog publishing company , Shiny Media.

Over the past few years I have written for a number of websites such as T3.com, Yahoo! Personals’s advice column, and have appeared in various newspapers, and TV and radio programs. After leaving Shiny Media in June 2008, I decided to launch BitchBuzz.com, as I was fed up with both reading and writing for websites that were “for women, by women”, yet seemed pretty out of touch with what a lot of women actually want.

 BitchBuzz is a network for web-savvy women where we discuss everything from sex and politics, to the latest in pop culture and technology. We’re the happy medium between hardcore feminism and the fluffy, Cosmo-esque magazines that dominate the Internet today. Plus, we only write about stuff that we actually like and care about! There are enough iVillages and Handbag.com rip-offs out there – I wanted to create something that recognized that women care just as much about the latest political news and most useful iPhone applications as they do about finding unique and kitschy dinnerware.

bbss1

Through my work on BitchBuzz, and experiences with feminism and the tech community in London, I’ve become incredibly passionate about getting more women involved in technology. Whether it’s through blogging, IT, social media or graphic design, we need more women in the tech! The female audience online is as massive as it is influential and I strongly believe our tech culture should reflect that. While I may not be a Ruby on Rails developer or understand exactly how the server that BitchBuzz runs on works – I still am a woman in technology.

So, my current mission is to help balance out our current tech culture, along with helping make younger women and girls aware of how many different cool jobs you can have if you work in the technology industry. I think most girls are unaware of how many tech jobs don’t just involve sitting in front of a computer screen staring at numbers and graphs all day! (Unless that’s what you want to be doing, and yes, there are plenty of those jobs, as well.)

My personal blog is CupCate.com and you can follow me over at Twitter: @cupcate. Please do check out BitchBuzz.com (and follow us at @bitchbuzz ) and if you’d be interested in working with us or contributing to the site, please do get in touch via our Contact form!

Check out BitchBuzz.com

Click image to check out BitchBuzz.com

G ‘n’ G Women in Tech Week – Diane Perlman, Branding Matters

Friday, May 8th, 2009
Diane Perlman www.brandingmatters.com

Diane Perlman www.brandingmatters.com

Closet geek and entrepreneur, Diane Perlman has spent time learning and practicing nearly every marketing discipline over her career, both agency and client-side, and the last 12 years focusing mostly on digital and working with tech and telecoms clients.  Diane, now director of ‘virtual agency’ Branding Matters for the past 4 years, provides strategic consulting to direct to clients and often via agencies who retain her as a strategist and planner to work with their clients on a particular challenge, whether that be naming and branding assistance, digital planning or strategic account management.

Diane has worked both in the US and the UK with both large multinational clients such as Microsoft, Unisys, Nokia and T-Mobile on a global basis, as well as with smaller, early stage companies and start-ups.  Check out one of her most recent projects: www.activinstinct.com – an end-to-end branding and ecommerce project for a large sporting goods retailer. Diane conducted the strategy, naming and branding, as well as overall project management for ActivInstinct and managed the other aspects of the project via a virtual project team of likeminded partners. She is also managing global email and search marketing campaigns on behalf of Microsoft. And, for a London branding agency, she recently participated in two naming and brand architecture projects for clients in the electronics industry. Other examples of recent projects can be found at www.brandingmatters.co.uk.

send someone a compliment today!

send someone a compliment today!

Diane is also the co-founder and marketing director of ililkeucoz  the world’s first appreciation engine. Diane helped establish ilikeucoz along with a small team of passionate entrepreneurs at Launch48 in London where attendees were challenged to create and launch four new web app in 48 hours. ilikeucoz was one of them. ilikeucoz encourages people to spontaneously send Twitter-esque compliments to the people they like in their life. It’s all about bringing the feel-good factor back in a time when, more than ever before, people need a bit of a boost. Follow ilikeucoz on Twitter @ilikeucoz and check out the ilikeucoz blog.

Diane’s initial introduction to technology and the world of all things geeky came when she joined a start-up called Cyveillance in 1998. Prior to coming to the UK, Diane was the marketing director at Cyveillance, where she named the company and developed its early-stage branding and marketing strategy in the US and later launched the brand in the UK and Europe. After the bubble burst, Diane left Cyveillance, but stayed in the UK and continued on the technology track and joined global ad agency Grey London where she looked after the Unisys and Nokia accounts and managed Nokia’s first ever global ad campaign for its N-Gage gaming product. Then, getting back to digital, Diane joined top digital agency Wheel (now LBIcon) as a Group Account Director where she was advising retail brands like Laura Ashley, Dixons and Disney, among others, on their online advertising and marketing campaigns, as well as website design and development.

Follow Diane on Twitter!

Follow Diane on Twitter!

 

G ‘n’ G Women in Tech Week – Sarah Blow, Girl Geek Dinners/ TweetMeme

Thursday, May 7th, 2009

Sarah BlowHa ha… I’ve finally managed to take over Leila’s site…  Well only for one blog post for now.  But how on earth do you start a blog post about who you are and what you do…. geez… I have no idea… so I thought I’d just write and see what came out!  So I’m Sarah Blow, Founder of the Girl Geek Dinners and Community Manager at TweetMeme.  (formerly a software engineer at Cardinal Health).   And I’m betting that you are trying to figure out what that lot means.

So let’s go from the top… Girl Geek Dinners… what are they… Girl Geek DinnersGirl Geek Dinners are technical events for females in the IT industry where they get together over food & drinks, network and hear a talk or three on a technical subject. Guys are allowed to attend so long as they are invited by a girl attending the event. (each girl has one invite to give out to a guy should they choose to do so)  Why the events I hear you say… well I got tired of justifying why I was at technical conferences and informal tech gatherings.  As such I decided something needed to change and I needed to find others like me… Female  but geeky.  There was no way my 4 years of university were going to be thrown out and replaced with stereotypical expectations. I wanted to be taken seriously as someone female in IT. And so the Girl Geek Dinners were born in 2005.  today there are over 50 different groups around the world all with the same focus.  To make the IT industry less stereotypical and more about the technology.

Interestingly it  was due to my experience of taking Girl Geek Dinners world wide and learning how to install, create and use online media tools for creating online communitites that I ended up in the job that I am now as the Community Manager at TweetMeme.  The two roles really do compliment each other well.  My previous role to that was some what different and was more systems & software development and design than anything web focused.  It was totally about programming, software testing, following the ISO 9001 standards and so on.  I’m not sure that I could have got much further from one end of the technical spectrum to the other really if I’d tried to.  Now I get to play with the latest and greatest technical tools like the Twitter API and so on.  The interesting thing is I love both skills sets and no matter which set I use as a day job I’ll always end up using the other as a hobby one way or another.  For example this weekend I’ll be down at the Yahoo Hackdays Event doing some coding and playing with their latest API’s just for fun.

TweetMeme

So I guess the thing to take away from hearing from me online is, don’t always believe everything you hear about the IT industry, it’s fun to be here!  Dare to give technology a try… don’t just accept stereotypes people try to pin on you if you think they are incorrect. And above all believe in yourself,  work hard and dare to try to achieve your goals whatever they may be.  My latest one is learning to kite surf!

Also just because you aren’t doing coding etc as your day job it doesn’t mean that you can’t do it at all.  Have a play and come to the weekend events where you can learn how to do this stuff if you are interested in learning it!  You never know it may just be the steps to getting your next job.

G ‘n’ G Women in Tech Week – Cat Burton, Mind Candy

Thursday, May 7th, 2009

The Girl Geek and the Monsters

I’m sat pondering the life of a London girl geek, cup of tea in hand and admiring a lovely view of the Thames.  It’s hard to believe that just a few years ago I was living in rural Lincolnshire, with big dreams of working in the games industry. 

Cat Burton www.mindcandy.com

Cat Burton www.mindcandy.com

I can’t remember my first gaming experience as I grew up surrounded by games. From a young age, our household was full of glorious gaming gadgetry, from our old Spectrum, to a NES; from Gameboys to Segas. What I can remember, however, are some of the games that ultimately inspired me to break away from the traditional girly stereotypes and follow a path of geekery.  Whether it was Civilization II, Theme Hospital, Mario Bros or Monkey Island, one thing was for certain – I knew I wanted to work in the games industry.

When I left sixth form at 18, I moved away to attend Nottingham Trent University where I studied a BSc in Computer Science. In my first two years on the course, I got a good overview into many different subject areas, developing a real passion for games development and artificial intelligence.  The end of that second year brought with it my placement year and my first experience of life in London.  For just over a year, I worked as a developer at (what was) Lehman Brothers.  Whilst this didn’t give me the games dev experience I craved, it gave me a wonderful insight into global corporations and how business works.  All in all, a year well spent.

Upon returning to university for my final year, I was determined to do more work in the fields of AI and games dev. That year, I worked on many wonderful projects, from creating a 3D asteroids game for the PS2, to developing an artificial neural network capable of predicting foreign exchange rates. Here’s where I should say thank you to my tutor, Dr Jonathan Tepper, for sharing his valuable experience and helping make the project a success.

Mind Candy

And so, in summer 2007, I graduated and moved my life back to the big city, accepting a role back at Lehman Brothers.  After about a year, the games dev craving became too strong and I began looking around for a new role.  I didn’t just want a games dev job though; I wanted to work on a game of which I was a fan; one which I could see grow and feel proud to be a part of.  After a long search, it eventually became clear that there was one game I really wanted to be part of.  And so, in October 2008, I began working at Mind Candy.

At Mind Candy, I work as a developer (predominantly working with Actionscript) on the wonderful Moshi Monsters. Moshi Monsters is a world of adoptable pet monsters, an exciting cross between a virtual pet, social network and educational puzzle games site for kids.  The game allows users to adopt their own pet monster, and play games online with the 2.4 million of other players across the world.

eric

Click to adopt your monster now!
Click to adopt your monster now!

 

One of the most rewarding aspects of working on Moshi Monsters is the feedback from the players. There’s no better feeling than releasing a big new element of the game, and seeing the positive reactions from the users.  Their wonderful comments make the hard work worthwhile, and confirm that the games industry is definitely the right one for me.

Cat’s personal blog can be found at www.catburton.co.uk. You can also follow her on Twitter!



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